The other day I was at a really great accessory store in Detroit. It was chock full of stylish pottery and books and all sorts of other things that I would really love to make a part of my home. There were even a few rugs that I recall seeing on a really great rug site.
Everything was going along smashingly until I handed my credit card to the employee behind the counter to pay for the items I had selected. She looked at the name on the card and said "oh, are you the guy that has that rug website?" I proudly said that I was and then she said "that must be great being able to run a business from your home."
I was so taken aback, I was not sure what to say next. I stood there entirely slack jawed-which for me takes some doing. I told her that I in fact work nearly 60 hours per week and that my staff all put in a minimum of 40 hours per week. I went on to explain that we had an IT department, data department, accounting staff, customer care specialists and warehouse managers. I was actually starting to raise my voice when I stopped to catch myself.
My point in all this is that while running a website is entirely different from having an actual brick and mortar store front, it is none the less a very time consuming and resource consuming venture. Instead of spending money on a new stucco facade, we may elect to redesign our website. This latest update cost us almost $45,000 to complete. That is no chump change and could buy a whole lot of stucco to smear over the entry way of a brick and mortar.
I am sure that in time e-tailers will get a bit more respect as folks realize how much really goes into running them. Just like brick and mortars, there can be a junk heap of a store that is being run poorly. But to do it right costs big bucks, and takes constant effort and collaboration of staff.
We are so very proud of the latest Rugs To My Door. We hope you enjoy shopping it as much as we enjoyed the process of seeing it come to life. It was no small effort and took a good deal of both time and money.
So the point of all this is, yes we are for real. We have sold millions (yes millions) of dollars worth of area rugs across the United States. In fact, we purchase more machine woven area rugs than any other retailer in the state of Michigan. Our buying power allows us to command highly competitive wholesale prices that we pass along to our customers.
Please wander our assortment of rugs. Let us know if we may help you. But if you choose to call us for help, just picture in your mind an office of staff and not a goofy kid in his PJs sitting on his sofa at home.
I hope you all have a safe and pleasant weekend. Summer is going to be gone before you know it. Be sure to enjoy it all you can.